Enrons Business Ethics Failure - 1485 Words

Content 1. Overview ............................................................................................3 2. The Fall of Enron ...............................................................................4 3. Enrons ethical dilemmas ..................................................................6 4. Conslucions .......................................................................................7 5. Bibliography ......................................................................................8 1. Overview The goal of this report is to analyze business ethics in the context of the Enron scandal. Enron scandal became a classical example of how a major disregard for ethics and law occurred. It†¦show more content†¦This was caused when an investigation in Enron discovered that the auditing and accounting fraud was so large that it was impossible that the Arthur Anderson company could have been unaware of it. Arthur Andersen definitely acted unethically by hiding documents and information from the public. The consequences were brutal for Arthur Anderson and for Enron, but they were even more brutal for the employees that had lost their jobs and everything that they had. They were the people that were hurt the most by the unfair and dishonest practices that Enron and Arthur Anderson engaged in. Greed is one of the reasons why Enron executives failed in telling the truth. Most large companies are under great pressure to perform, they are worried about profits, and they are worried about what will happen to their stocks if they will be unable to meet the expectations of them. Even though these arguments help to understand why companies sometimes use improper moral judgment, it still does not excuse their incorrect decisions or unethical actions. Business ethics is becoming an increasingly important and significant part of successful business negotiations in the global business market. Even though, Enrons officials failed in recognizing the importance of business ethics, more and more modern organizations have not. Currently, a lot of organizations are recognizing and emphasizing the importance of socialShow MoreRelatedEnron s Ethics Code Of Enron Essay943 Words   |  4 Pagesfocuses on Enron’s ethics code, Enron’s failure of top leadership, Enron’s corporate culture and Enron’s complicity. On the other hand, I will discuss the lessons I learnt from Enron case. Keywords: Enron’s ethics code, Enron’s failure of top leadership, Enron’s corporate culture, Enron’s complicity, lessons learnt from Enron case Enron’s ethics code Respect, integrity, communication and excellence are the ethics code of Enron. These four aspects have a crucial impact on business ethics. â€Å"Ethics requiresRead MoreEnrons Ethics Code Of Enron1552 Words   |  7 Pagesfocuses on Enron’s ethics code, Enron’s failure of top leadership, Enron’s corporate culture and Enron’s complicity. On the other hand, I will discuss the lessons I learnt from Enron case. Keywords: Enron’s ethics code, Enron’s failure of top leadership, Enron’s corporate culture, Enron’s complicity, lessons learnt from Enron case Enron’s ethics code Respect, integrity, communication and excellence are the ethics code of Enron. These four aspects have a crucial impact on business ethics. â€Å"EthicsRead MoreEssay about The Downfall of Enron1734 Words   |  7 Pagesto lawfulness, societal standards, and things of that nature. In the business world, ethics commonly refer to acceptable and unacceptable business practices within the workplace, and all other related environments. The acceptance of colleges regardless of ethnicity, gender, and beliefs, as well as truthfulness and honesty in relation to finances within the company are examples of ideal ethical business conducts. Unethical business behavior would include manipulating procedures based on bias or discriminationRead MoreA Discussion On Ethics And Law Essay1635 Words   |  7 Pages Enron, a Discussion on Ethics and Law Leadership’s Role in Ethical Dilemma As documented in a promotional video for Enron, Kenneth Lay states: â€Å"Enron is a company that deals with everyone with absolute integrity. We play by all the rules. . . We want people to leave a transaction with Enron thinking they have been dealt with in the highest possible way, as far as integrity and truthfulness and really doing our business right.† (Enron Vision and Values, 1998, 3:32) Whereas this message was intendedRead MoreThe Ethics Code Of Enron1586 Words   |  7 PagesEnron’s ethics code Respect, integrity, communication and excellence are the ethics code of Enron. These four aspects have a crucial impact on business ethics. â€Å"Ethics requires respect. One cannot exist without the other. Ethical success depends on understanding the profound impact that respect has on your ethics and character.† As Mark S. Putnam said in his article â€Å"Respect: The Starting Point for Good Ethics†(2003), we need to make respect our obligation and show everyone a certain degree of respectRead MoreEnrons Business Failure Paper986 Words   |  4 PagesEnron Business Failure Paper Abstract The following paper will explain the reason of why Enron as a company failed. It will compare and contrast the contributions of leadership, management and organizational structures to the failure. Enron, was the worlds top electrical, communications, pulp and paper, and natural gas company. Unfortunately, in late 2001 the company started to unravel. Enron was on the brink of bankruptcy and even an attempt to be bought out by a smaller company calledRead MoreKey Stakeholders Affected By The Collapse Of Enron1065 Words   |  5 Pageslost their jobs as a results of Enron’s failure; four thousand were set off directly, with additional to follow. Several staff saw the worth of their retirement accounts collapse. c. The full impact of Enron’s collapse on customers isn t explored within the case. Students might speculate that some customers that had signed semi-permanent contracts with Enron for the delivery of bound commodities were left while not a reliable supply. d. The full impact of Enron’s collapse on suppliers isn t exploredRead MoreFailure Of Responsible Management : Enron Corporation1645 Words   |  7 PagesIntroduction This report is select to investigate an example, which failure of responsible management. The Enron Corporation is an example, because Enron event is the typical case for organization failure of responsible management In the end of 2001, Enron scandal has been disclosure, Enron stock prices slumped, and its financial tricks was exposed. The Securities and Exchange Commission (SEC) began survey of company s records. Enron’s auditor ‘Arthur Andersen ‘destroys relevant documents. (Ailon, GRead MoreRise and Fall of Enron Essay872 Words   |  4 Pagesown leadership and ill business decisions. The motivational theories explained from the readings of Organization Behavior can correlate with the failure of Enron’s internal organization. Even though a company may appear to display successful business practices, the influence of leadership through management can ultimately lead the company to fail. Enron’s code of ethics prided itself on four key values; respect, integrity, communication, and excellence. Codes of ethics should be a reflectionRead MoreEnrons Ethical Dilemma1118 Words   |  4 Pagesï » ¿Enrons Ethical Dilemma: Ethical and moral issues have received substantial focus in the modern society because of the recent cases in which huge corporations with big profits and earnings have faced bankruptcy. Enron is an example of corporations that have faced bankruptcy in the recent past because of the numerous problems it had with federal and state governments for manipulation of financial statements. While these problems are not only attributed to organizational issues, accounting firms

Business Plans - 2213 Words

II. Technical Plans A. Technical Production Description The proponents selected a Mobile Lechon Food Business which will yield an easy process yet will give an implausible profit. The production process will take 3 to 4 hours by simply roasting the pork belly in a medium flame or over a live charcoal until the skin gets crispy and golden brown. Step-by-step procedures of the said process are well specified on production process. Pre Start-up This section plays a significant part in starting up the project. Things must be first accomplished in order to avoid problems and other unexpected interventions. The following parts shall be properly undertaken by any interested party before starting the business to ensure smoothness of†¦show more content†¦As the business gets bigger each year, the needs for human capital will also increase, however, it will depend on the needs of the production. The assistants and workers of the said business are strictly enforced to follow rules and regulations as well as the precautionary measures inside the working premises. * Production assistants should wear the hygienic attire like hairnet, gloves, apron and etc. * Refrain from wearing of accessories during the production such as earing, wristwatch, rings and etc. * Refrain from using cellphones and other gadgets during production process. * Observed cleanliness inside the processing plant at all times. * Return and clean the machineries and equipment after using. * Conserved energy. F. Machinery/ Equipment Requirement The machinery and equipment that the production would use is not that difficult to find, however it should be flexible and durable to use in every production process. Depreciation of equipment’s are calculated by acquired cost of the equipment divided into its life, inventory for this will be practice semi-annually. The table shows the equipment unit cost. Production Equipment | Material | Unit Cost | Quantity | Cost | Weighing Scale | 650 | 2 | 1300 | Production Table | 600 | 2 | 1200 | Blender | 1,600 | 2 | 3200 | TOTAL | | | 5700 | G. Raw Materials Requirement The proponents ensure that the raw materials are regularly available and properly stored.Show MoreRelatedBusiness Plan For A Business Essay1708 Words   |  7 Pagesbrand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success. Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan. 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The business plan follows the general format used in the restaurant/hospitalityRead MoreRenee Business Plan5082 Words   |  21 PagesBusiness Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essaysRead MoreBusiness Plan For A Business1546 Words   |  7 Pagesenterprise, especially a business, usually with considerable initiative or risk†. They are usually characterized as people with greatly valued self-reliance, with high optimism and people who who strive for distinction through excellence. 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Type: bar and restaurant for young people Category: II. class Service method: plate service Menu type: A’la Carte Opening hours: Sunday to Wednesday 10:00-22:00 Thursday to Saturday 13:00-05:00 No day off Target market: students, tourists and residents Location: Budapest, Margit kà ¶rà ºt Few steps from Margaret Island Easy to reach by tram Seating capacity: 120 (80+40) 1st floor: kitchen area, 80 seated restaurant, bar, armchairsRead Morebusiness plan5494 Words   |  22 Pagesbecause we as a young generation that want to open new shop sold the â€Å"Keropok Leko†. OBJECTIVE OF THE ORGANIZATION Every business opportunity begins with the existence of various customers needs and wants for particular product or service. A need is something that is basic in life such as food, clothes and shelter. Therefore, our companies take these advantages and venture a business based on food industries. 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Mass Marketing and Direct Marketing Free Essays

Mass marketing is the traditional method of selling while direct marketing is a new innovation in marketing and advertising. The former, which is usually employed by large companies, is the more costly method since it targets a broad market while the latter, which is favored by small and medium scale organizations, is relatively cheaper as it is aimed at a specific target market. Mass marketers sell their products with the use of the mass media such as national television, newspapers, radio, and widely circulated journals and magazines. We will write a custom essay sample on Mass Marketing and Direct Marketing or any similar topic only for you Order Now Its use of the mass media makes it a relatively expensive way of marketing because of the cost entailed in attempting to reach a wide audience through a single television spot or issue of a newspaper or magazine. However, advertisers and sellers consider the method somewhat indispensable because the products that they are selling are either attractive to or are believed to be essential to people from all walks of life who are watching television, reading newspapers or magazines, and listening to radio programs. Some of the products which are mass marketed are different brands of bath soap, detergent bars, toothpaste, and face powder. In the 1960s, before the advent of direct marketing, only big advertisers could usually afford to market products using the mass media due to the prohibitive costs involved. For instance, during the 1980s, a national television network charged an â€Å"average cost per thousand viewers† of $16.79 for every spot which lasted for thirty seconds. In other words, if the network reached ten million households, a 30-second spot would cost the advertiser $167,900 (Bianco, Lowry, Berner, Arndt Grover. 2004). Compared to mass marketing, direct marketing is relatively new. This concept, which involves reaching individual customers through telephone calls, electronic mails, or the postal service, caught fire during the twenty-first century. A survey conducted only in 2006 which covered some 500 direct marketers and service providers worldwide and released January 11, 2007, found out that â€Å"85% of respondents expect their online direct marketing expenditures to increase in 2007† (Direct Marketing News). This system of marketing heavily relies on a customer list created, maintained, and regularly updated for the purpose. Organizations who employ this method claim that their marketing efforts are measurable in terms of responses or feedbacks which they receive from their target customers (Business Link). Evidently, mass marketing, although more expensive compared to direct marketing, could not be dispensed with by marketers who want to sell their products in large quantities to a multitude of consumers. This is because a company who targets millions of people just could not afford to contact them directly and individually. Works Cited Bianco, Anthony, Tom Lowry, Robert Berner, Michael Arndt Ronald Grover. â€Å"The Vanishing Mass Market.† BusinessWeekOnline. 12 July 2004. 9 July 2007. http://www.businessweek.com/magazine/content/04_28/b3891001_mz001.htm Business Link. Direct Marketing: the basics. 9 July 2007. http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073902327 Direct Marketing News. â€Å"Alterian finds 85% of marketing and service providers plan to Increase Online spending in 2007.† 9 July 2007. http://www.dmn.ca/Click/articles/vol109/vol109_b.htm    How to cite Mass Marketing and Direct Marketing, Essay examples

Mass Marketing and Direct Marketing Free Essays

Mass marketing is the traditional method of selling while direct marketing is a new innovation in marketing and advertising. The former, which is usually employed by large companies, is the more costly method since it targets a broad market while the latter, which is favored by small and medium scale organizations, is relatively cheaper as it is aimed at a specific target market. Mass marketers sell their products with the use of the mass media such as national television, newspapers, radio, and widely circulated journals and magazines. We will write a custom essay sample on Mass Marketing and Direct Marketing or any similar topic only for you Order Now Its use of the mass media makes it a relatively expensive way of marketing because of the cost entailed in attempting to reach a wide audience through a single television spot or issue of a newspaper or magazine. However, advertisers and sellers consider the method somewhat indispensable because the products that they are selling are either attractive to or are believed to be essential to people from all walks of life who are watching television, reading newspapers or magazines, and listening to radio programs. Some of the products which are mass marketed are different brands of bath soap, detergent bars, toothpaste, and face powder. In the 1960s, before the advent of direct marketing, only big advertisers could usually afford to market products using the mass media due to the prohibitive costs involved. For instance, during the 1980s, a national television network charged an â€Å"average cost per thousand viewers† of $16.79 for every spot which lasted for thirty seconds. In other words, if the network reached ten million households, a 30-second spot would cost the advertiser $167,900 (Bianco, Lowry, Berner, Arndt Grover. 2004). Compared to mass marketing, direct marketing is relatively new. This concept, which involves reaching individual customers through telephone calls, electronic mails, or the postal service, caught fire during the twenty-first century. A survey conducted only in 2006 which covered some 500 direct marketers and service providers worldwide and released January 11, 2007, found out that â€Å"85% of respondents expect their online direct marketing expenditures to increase in 2007† (Direct Marketing News). This system of marketing heavily relies on a customer list created, maintained, and regularly updated for the purpose. Organizations who employ this method claim that their marketing efforts are measurable in terms of responses or feedbacks which they receive from their target customers (Business Link). Evidently, mass marketing, although more expensive compared to direct marketing, could not be dispensed with by marketers who want to sell their products in large quantities to a multitude of consumers. This is because a company who targets millions of people just could not afford to contact them directly and individually. Works Cited Bianco, Anthony, Tom Lowry, Robert Berner, Michael Arndt Ronald Grover. â€Å"The Vanishing Mass Market.† BusinessWeekOnline. 12 July 2004. 9 July 2007. http://www.businessweek.com/magazine/content/04_28/b3891001_mz001.htm Business Link. Direct Marketing: the basics. 9 July 2007. http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073902327 Direct Marketing News. â€Å"Alterian finds 85% of marketing and service providers plan to Increase Online spending in 2007.† 9 July 2007. http://www.dmn.ca/Click/articles/vol109/vol109_b.htm    How to cite Mass Marketing and Direct Marketing, Essay examples